Rodeo Drive

If you plan to shop on Rodeo Drive, bring plenty of cash because nothing is cheap in this shopping mecca, which stretches up the three blocks from Sunset to Wilshire Boulevard. Rodeo Drive lives up to its reputation as having some of the most expensive and exclusive boutiques in the world. Here is where you'll find Armani, Tiffany, Badgley Mischka, Chanel, Cartier, and a few stores so exclusive that shopping is by appointment only.

The legend of Rodeo Drive, and the Hollywood glamour it represents, is part of what draws tourists here. The main activity for visitors, in fact, is window-shopping and people-watching. Those who insist on taking home a bit of this exclusivity can get their photographs taken beneath the Via Rodeo sign to prove they were here.