Melrose Avenue - Los Angeles Hotels .com

It's helpful to think of Melrose Avenue in West Hollywood as having a split personality, both wild and mild.

Between Fairfax and La Brea avenues is where you'll find the latest fashion, updated nearly as frequently as the stock market for the cool, edgy club crowd with an insatiable appetite for the flashiest, newest styles. Try Gossi for trendy clothes catering to the urban club-going crowd, and Wasteland for secondhand duds where celebrities like Whoopi Goldberg mingle with ordinary civilians.

On the west side of Fairfax, the staid but legendary Fred Segal, along with the conservative icons Forinara and Costume National round out this vibrant, eclectic avenue that's becoming the preferred LA shopping experience.